There is one word that brings the meaning of branding to light… “Identity”. Branding is your business identity. Your brand identifies what your business stand for, your business integrity, and what you do.
Here is the definition of the word “Branding” from http://www.businessdictionary.com –
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
How do people identify your brand?
Your mark identifies your brand. Your company brand needs a mark (graphic) for your identity to be recognized. This mark comes in the form of a logo, graphic, type face, etc. Your company or school must adopt this mark to effectively communicate your brand message on all literature, promotional items, and web sites.
This consistent mark or logo is how the world perceives your company. Your goal is for your customers to identify with your brand, and once they do, they will believe your business is legitimate. If your community and future customers believe your brand is legitimate, hopefully, they will begin to do business with you.
Ask yourself; What will people think or do when they see my trademark or logo? Does it mean something to them? Will people do something when they see your logo? Your #1 goal as a self-brander is to make that mark mean something! People must know by looking at your mark what it means to them. They must immediately know what you do when your logo is presented to them.
Use your brand mark everywhere…salespeople apparel, letterhead, business cards, signs, point of sale signage, promotional giveaways, company gifts, your vehicles, your email signatures, websites, and of course all advertising and marketing collateral.
Simply put, your brand is your logo. Design it well, keep it simple, and show it proudly.
What you do with your logo and how your company’s integrity is remembered by customers, is how your brand is defined. Be wise, keep it simple, and include it in every aspect where you do business consistently every time.
Advanced Branding Solutions helps companies everyday with their do it yourself branding efforts. Our products and services are imprinted with your company logo so that you can continuously communicate your brand. There is no one way to brand… however, it is important to stay focused and create a strategy to promote your brand.
Do-it-Yourself Branding Check List
CREATE YOUR LOGO and TAG LINE – then add it to…
1. Your Website
2. Stationary/Business Cards/Brochures
3. Your Location Signage
4. Wear apparel with your company logo
5. Add your logo, tag line, and contact info to your vehicle
6. Giveaway promotional items with your logo
7. Attend and set up a Trade Show booth
8. Create a promotion
9. Give Corporate gifts as a thank you
10. Build an email list and send newsletter from your brand
Need help with a branding strategy, promotional idea, or specific branding need? Give us a call, we can provide insight and direct you to the right products.
Advanced Branding Solutions