December 19, 2017 1:13 pm By: Elisa Ware
Projecting the right image is important for positioning yourself in the marketplace and establishing a memorable brand identity. No matter what industry you’re in, brand image is the reason you receive most of your phone calls, office visits, web views, new customers and anything else that can lead to a sale.
Your employees, marketing materials and company vehicles are all extensions of your business and how they look can greatly affect your success. Every contact a customer has with your company determines how they feel about your brand and impressions are quickly formed based on the way these items look. Simply said, when your brand image is cohesive, and looks professional, people are more likely to come to you for your products or services. Brand image matters.
Here are 4 ways to give your brand’s image a boost:
High-quality, wearable promotional items like T-shirts and Caps are effective and long-lasting branding tools. When your employees wear items with your company colors, logo and tagline, it increases visibility and awareness for your company -and- supplying your workers with these items can also boost morale and company pride.
VEHICLE LETTERING AND WRAPS
Driving wrapped vehicles around your town or service area with custom branded graphics can significantly increase awareness among those who live, work or attend school nearby; parked vehicles will attract the attention of pedestrians, as well as people at local universities, restaurants/bars, festivals, conventions, sporting or cultural events. Vehicle wraps, and lettering will help unify your brand consistency by incorporating cohesive branding elements from your other marketing channels and materials.
Depending on your industry, lawn signs, portable signs, directional/informational signs, can expose your brand to more people. Yard signs are a perfect solution for real estate agents or any other business or individual who can benefit from roadside advertising -and- businesses with pedestrian traffic can utilize portable signs (such as A-frame signs) on sidewalks to attract passersby or direct customers to their location. Using your company colors, logo and tagline on your signage, helps reinforce your brand.
Useful, everyday items such as keychains, pens, magnets and notebooks can have a significant impact on your customers. These items are frequently used and give you the opportunity to put your brand’s message (literally) in the hands of the consumer. They can easily be taken to conventions or trade shows for giveaways or- used as a “thank you” leave-behind after visiting or providing your service.
Cohesive, professional branding helps consumers relate to businesses and easily identify quality product or service offerings over time.
Let us help you make a great first impression… and a lasting one!
Call (301) 931-0183 today for more information and pricing.