Branded Promotional Items and Corporate Gifts are Crucial for Your Business

January 15, 2018 11:19 am By: Elisa Ware

Branded promotional products are a cost-effective way to get your company name into the hands of potential customers and gain exposure for your business. Branded corporate gifts are a great way to say, “thank you” to an existing client to show appreciation for their business, share the celebration of a company milestone, or just stand out from the crowd when trying to snag a new client. Both are great marketing tactics for any business.

 What’s the Difference Between Takeaway Promotional Items and Corporate Gifts?

 Promotional items are frequently used at trade shows or conventions where your company has a presence and people are stopping by for information. Useful everyday items like pens, bottle openers, memo clips and notebooks are excellent takeaway items because they are items of daily use and will keep your logo or contact information in the hands of your potential customers for a very long time.

Items like magnets and calendars are also great leave-behinds for your sales or service staff to give to existing customers. This simple gesture will make your business stand out. Your customers will feel appreciated and will be more likely to call you again in the future.

Here are 5 reasons why branded promotional items are crucial for your business:

  • Low-cost effective marketing
  • Increases brand recognition
  • Maximizes exposure for your business
  • Works as your business card
  • Increases customer loyalty

Corporate Gifts tend to be slightly higher-end, given to existing clients as a “thank you” for their continued support. These gifts are a visual reminder to your customers that you appreciate their business.

Many companies also give corporate gifts to potential customers when launching a new campaign or pitching their products or services. Items like drinkware, travel, auto, mobile or desk accessories have a higher perceived value, and can really make a statement that sticks!

Clients and customers will think of your company every time they drink from their coffee mug or use the tote, calculator or padfolio that you gave them. Business gifts are just good business.

Here are 5 reasons why branded corporate gifts are crucial for your business:

  • Spreads good will
  • Strengthens brand image and perception
  • Grows business relationships
  • Attracts new customers/clients
  • Maintains customer loyalty

No matter what industry you’re in, it’s a good idea to incorporate promotional takeaway items and corporate gift giving into your marketing strategy.

 Not sure which items are right for your business? We can help!

 Call (301) 931-0183 today or visit!

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