January 31, 2018 12:17 pm By: Elisa Ware
Branded custom clothing can be an affordable and powerful marketing tool. Logo embroidered, or screen-printed apparel can help create a professional image and increase the perceived value of your business.
• Best for t-shirts, tank tops and sweatshirts
Here are a few benefits of custom screen-printing:
The possibilities are endless when it comes to screen-printing design. There is a large variety of inks to choose from, including high visibility, metallic, glow in the dark, high contrast, puffy and more.
Typically, screen-printing is more affordable than embroidery because discounted rates are offered for higher volume, and costs can be significantly reduced by limiting the number of colors used, and number of places you print your design. There is a 24-piece minimum and pricing is per color, per location.
Most orders can be turned around in under 10 business days.
• Best for higher-quality items like button-down shirts, polos, jackets and caps
Here are a few benefits of custom embroidery:
Matching your company colors is a breeze, with hundreds of thread colors to choose from in different weights to handle many apparel types including polyester, cotton, blends, jackets, leather, nylon, and more.
Higher-end, embroidered garments are also quite affordable. The minimum quantity requirement for embroidered items is just 12 pieces, so you can order in small quantities, and there is no setup fee for re-orders.
Embroidery will last longer on your garments. Screen-printing uses inks that may break up over time from washing detergents and drying.
There are many ways you can promote your business or organization with custom branded clothing. These are the 2 most common:
Reward Your Employees
Outfitting your staff with branded apparel will not only show that you recognize and appreciate a job well done but will also help current and prospective customers recognize your employees and remember your brand. Your team will be seen doing quality work, in quality gear, increasing exposure and brand awareness for your business.
Thank Your Customers
Gifting branded apparel as a thank you for your vendors, partners and customers loyalty will express your gratitude for their continued support and serve as a reminder of your company’s quality and generosity. These thoughtful and professional gestures can go a long way in fostering good will and generating positive word of mouth referrals for your business.
Giving away custom branded clothing is a cost-effective way to boost your company image and employee morale – and increase the overall recall rate for your business.
Cohesive, consistent and high-quality branding is a must for every business and it is important to choose the right apparel for your brand.
Whether it’s corporate clothing for executives and sales representatives, or more casual apparel for your onsite employees and service professionals… customizing and standardizing the colors, look and design of your team’s apparel with embroidery or screen-printing, is an excellent way to ensure your brand is represented professionally and leaves a lasting impression.
Are you considering custom branded apparel for your business?
Is your current company clothing in need of an upgrade?
Advanced Branding Solutions can help!
Call (301) 931-0183 today!